Will success at the Oscars help WBD’s movie business as it transitions to Netflix’s control? Well, it couldn’t hurt.
More ad integrations are likely on the way
Ahead of the Oscars switching to YouTube in 2029, Disney is likely going to try to cash in on all the value it can. That means more ad integrations are likely on the way.
After all, Disney has already said the Oscars are pacing ahead of where they were last year, according to Variety, with the company typically seeking more than $2 million for a 30-second spot. The increased interest is likely due to the ratings boost, but also Disney’s success with ad innovations at past shows.
The Mouse House has already been implementing more ad innovation in its recent Oscars ceremonies, with Disney teaming with first-time sponsor Prudential for a cinematic four-part mini movie highlighting behind-the-scenes artisans at the 97th Oscars. Meanwhile, the 96th Oscars featured Jimmy Kimmel and Colman Domingo partnering for a Don Julio stunt during the ceremony.
Notably, WBD, this year’s Oscars frontrunner, rolled out its Storyverse ad format at its last upfront presentation. WBD Storyverse gives top partners access to Warner Bros. Discovery’s library of IP, including titles such as Harry Potter, Friends, and The Big Bang Theory.
With WBD being the major player at this year’s ceremony—and brands looking to be a bigger part of live events as viewership fragments—its IP might not even need awards to win big.
