This week’s standout campaigns move from video game worlds to living rooms and dance floors.
Coinbase imagines an NPC choosing to escape his scripted routine, while Gap turns a Young Miko track into a minimalist dance piece built around its new sweats.
Ikea focuses on the quiet relief of getting home after a long day, and Huggies tests its diapers by letting a group of recently fed babies crawl across luxury goods worth nearly $500,000.
Plus, our Most Effective Ad of the Week, in partnership with EDO, is a bet on the NBA.
Keep scrolling for the week’s most notable ads.
Coinbase | “Your Way Out” by Isle of Any
Coinbase encourages people to break away from the financial systems they’ve always known. Set inside a video game world, a non-playable character (NPC) goes about his pre-programmed life until he decides to take control and break free. In a dramatic sequence, he makes a daring escape and eventually arrives in the real world.
Gap | “Sweats Like This”
Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a full-length music video for its Spring 2026 campaign. Directed by Bethany Vargas and shot by Olivia Malone, “Sweats Like This” presents a fresh version of Young Miko’s “Wassup” track. Against a minimal background, 26 monochromatic dancers move freely in grey GapSweats alongside the artist, with choreography by Zoi Tatopoulos.
Ikea | “Feels Like Home” by McCann
Ikea’s global campaign says there’s no feeling like home. The emotional ad, set against a cover of Carole King’s “Home Again” by Lucy Dacus, captures people coming home at the end of busy days.
