Published on
January 16, 2026
Al Qimmah Hospitality, a subsidiary of BinDawood Investment, and Marriott International have announced the signing of five new hotel projects in Saudi Arabia, adding more than 2,700 hotel rooms to the Kingdom’s rapidly growing accommodation sector. The new properties will be located in Jeddah, Makkah, and Madinah, with each hotel catering to the rising demand for luxury and mid-range accommodation in key religious and commercial destinations.
This expansion is part of a broader effort to boost Saudi Arabia’s tourism sector, which has been growing steadily as the country continues to position itself as a top global destination for both leisure and business travelers. With more visitors flocking to the Kingdom for religious pilgrimages to Makkah and Madinah, along with increasing interest in its modern attractions in Jeddah, the demand for quality hotels has never been higher.
Expanding Marriott’s Presence in Saudi Arabia
The new hotels will operate under four Marriott brands, including the high-end JW Marriott, the Four Points by Sheraton, Element Hotels, and the debut of Four Points Flex by Sheraton in Saudi Arabia. The introduction of these brands is a direct response to the growing demand for both luxury and affordable accommodations in the Kingdom, particularly in Makkah and Madinah, where travelers often come for religious tourism or business.
- JW Marriott will continue to cater to the high-end market, offering premium services, luxury amenities, and sophisticated design for guests seeking an upscale experience in the Kingdom.
- Four Points by Sheraton will bring its affordable luxury to Saudi Arabia, providing both business and leisure travelers with a comfortable and modern environment.
- Element Hotels will focus on extended stays, providing guests with spacious rooms and home-like amenities, ideal for both business travelers and tourists seeking longer visits.
- The Four Points Flex by Sheraton brand will make its debut in Saudi Arabia, offering a flexible and cost-effective option for travelers who need a high-quality stay at a competitive price point.
These developments reflect the growing diversity of Saudi Arabia’s tourism market, catering to a wide range of traveler needs while maintaining Marriott’s signature commitment to quality service.
Boosting Tourism and the Local Economy
The addition of 2,700 hotel rooms across these five properties will not only enhance the accommodation options for international and local tourists but also contribute significantly to the local economy. As Saudi Arabia continues to prioritize tourism as a key driver of its economic diversification, these new hotels will help meet the growing demand for lodging in one of the world’s most visited destinations.
Jeddah, as Saudi Arabia’s commercial hub and a gateway to the Red Sea, is seeing a surge in business tourism and conventions, thanks to its strategic location and the government’s investments in infrastructure. The new hotels will play a key role in supporting business travelers attending events, conferences, and meetings.
Makkah and Madinah, which attract millions of visitors each year for the Hajj pilgrimage and Umrah, will benefit from the expanded hotel capacity in these areas. As the Kingdom works to accommodate increased religious tourism in line with its ambitious tourism goals, the addition of high-quality hotels is essential for improving the overall visitor experience.
Tourism Growth and Saudi Arabia’s Vision 2030
Saudi Arabia’s tourism sector is undergoing a massive transformation as part of the country’s Vision 2030 plan. This plan aims to diversify the economy by increasing tourism-related revenue and attracting visitors from around the globe. With more than 2.7 million visitors expected in the coming years, the Kingdom is focusing on infrastructure, accommodation, and entertainment options that cater to the growing demand for tourism.
The collaboration between Al Qimmah Hospitality and Marriott International is a significant step forward in realizing these goals. By expanding its presence in Saudi Arabia, Marriott helps establish the country as a leading destination for both luxury and mid-range tourism. With high-quality properties across the most popular destinations, Marriott is poised to support the Kingdom’s goals of increasing both domestic and international tourist traffic.
What to Expect from the New Hotels
The five hotels are set to offer a variety of amenities, including fitness centers, spa services, conference rooms, and on-site dining options, giving guests an all-inclusive, comfortable stay. The hotels are also strategically located in key areas, ensuring easy access to major tourist attractions, shopping districts, and transport hubs in Jeddah, Makkah, and Madinah.
For tourists, the new hotels provide more convenient and comfortable options when visiting Saudi Arabia’s historic and spiritual sites. Whether you’re traveling for religious purposes, a business trip, or simply to explore Saudi Arabia’s vibrant culture and modern attractions, the expanded hotel offerings ensure that there is something for every traveler.
Looking Ahead: The Future of Saudi Tourism
With the continued expansion of Marriott’s portfolio in Saudi Arabia and the growing demand for high-quality accommodations, the future of the Kingdom’s tourism looks bright. The government’s focus on sustainable tourism, cultural preservation, and luxury experiences positions Saudi Arabia as a premier destination for travelers seeking both adventure and spiritual enrichment.
As Marriott continues to enhance its offerings in the region, tourists can expect even more innovative and high-quality experiences in the coming years, making Saudi Arabia an even more attractive destination for international visitors.
