19th-Century Salt Crystallization Traditions of Torrevieja as Showcased at FITUR 2026 Highlighting Artisanal Legacy

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Published on
January 24, 2026

The cultural landscape of the Costa Blanca has been significantly enriched by the presentation of Torrevieja salt artisans at the prestigious Madrid International Tourism Fair, commonly known as FITUR. During the event held on January 18 and 19, the unique salt craftsmanship of this coastal city was brought to the forefront of the Valencian Community stand. This display was not merely an exhibition of objects but a profound representation of the Torrevieja cultural tradition that has defined the region for centuries. Through the guidance of Vicente Martínez Samper, who serves as the director of the Municipal Salt Craft School, the intricate process of creating salt-based art was shared with a global audience.

The presence of these works at a major international venue serves to reinforce the connection between the city’s natural resources and its creative identity. It is observed that the pink lagoon of Torrevieja acts as the primary laboratory for these creations. This natural environment is essential for the salt crystallization process, which is locally referred to as cuaje. The significance of this tradition was underscored by Mayor Eduardo Dolón, who noted that such displays provide an authentic view of a city deeply rooted in its environmental history.

The Technical Mastery of Salt Crystallization

The methodology employed by the artisans is one of patience and environmental synergy. Objects such as boats, cotton structures, and wooden frames are submerged in the high-salinity waters of the lagoon during the peak summer months. It is during this period that the natural evaporation of water leads to the accumulation of salt crystals on the submerged surfaces. This technique, which has its origins in the 19th century, requires a deep understanding of the local climate and water chemistry.

The process of cuaje is governed by the cycles of the sun and the wind, making it a seasonal endeavor that cannot be replicated in a controlled factory setting. By utilizing the natural properties of the salt flats, the artisans transform everyday materials into shimmering white sculptures. This craft is considered a bridge between the industrial salt production that supports the local economy and the artistic expression that defines the community’s soul. It is through this delicate balance that the identity of the city is maintained and projected to those visiting from abroad.

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Architectural Replicas and Expanded Artistry

While the traditional salt boat remains a classic symbol of the region, the exhibition at FITUR demonstrated that the scope of this medium is expanding. Exceptional works by the local artisan Joaquín Montero García were featured, showcasing a shift toward architectural preservation through salt. Replicas of significant local landmarks were displayed, including the Church of the Immaculate Conception and the historic Torrevieja Casino.

Furthermore, detailed models of the Templete, a historic pavilion located in Plaza de la Constitución, and the former Nuevo Cinema theatre were presented to the public. These pieces illustrate that the medium of salt can be used to document and honor the urban heritage of the city. By coating these architectural miniatures in salt crystals, the artisans create a permanent link between the physical structures of the town and the natural mineral that has sustained its growth. This expansion of the craft indicates a maturing of the art form, moving beyond simple souvenirs into the realm of high-level cultural documentation.

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Education and the Future of Local Traditions

The sustainability of this unique practice is ensured by the Municipal Salt Craft School. Established in 2021, this institution was created with the specific intent of training new generations in the specialized techniques of salt art. The school serves as a hub for both education and the management of the annual summer cuaje campaigns. By providing a structured environment for learning, the city ensures that the skills required for salt craftsmanship are not lost to time.

The curriculum of the school encompasses both the historical context of the salt industry and the practical applications of crystallization. Students are taught how to select materials, how to properly submerge items to ensure even crystal growth, and how to preserve the finished works. This educational framework is viewed as a vital component of the city’s cultural tourism strategy. By fostering a community of skilled artisans, the city is able to offer a living tradition that attracts visitors interested in authentic regional experiences.

Recognition and Global Promotion

The efforts to highlight these traditions are part of a broader movement to secure official recognition for the craft. Currently, salt craftsmanship is being considered for Cultural Heritage status, a designation that would provide further protection and prestige to the practice. The promotion of these works on international stages like FITUR is a key step in this journey. It allows the city to market itself not just as a sun-and-sea destination, but as a center of unique artisanal expertise.

The promotional materials accompanying the exhibition, including a dedicated video, explained the nuances of the artisanal process to spectators. This transparency in how the art is made helps to build a deeper appreciation for the labor and environmental conditions involved. As the craft continues to gain international attention, it becomes a symbol of Torrevieja’s resilience and its ability to turn a basic industrial commodity into a source of profound beauty and community pride. Through the continued dedication of the Municipal Salt Craft School and local artisans, the shimmering legacy of the pink lagoon is poised to remain a cornerstone of the city’s identity for years to come.



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