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However, while 56% of marketers say they have the skills to climb the ladder, the rest say gaps in experience and leadership—or simply a lack of desire—are holding them back.
According to a NewtonX survey of 500 senior marketers conducted for ADWEEK, 26% disagreed or strongly disagreed that they were CEO-ready, while 18% neither agreed nor disagreed.
Among the barriers on the road to CEO, CMOs cited a lack of leadership and P&L experience, and cross‑functional exposure that the job calls for.
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