Shaq Will Headline Walmart and Vizio’s First Joint NewFront Event

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NBA legend and entrepreneur Shaquille O’Neal will take the stage at Walmart and Vizio’s first joint NewFront presentation next week, the two companies exclusively shared with ADWEEK.

He’ll be joined by executives from L’Oreal, NBCUniversal, and Universal Studios, as well as top leadership from Walmart, Walmart Connect, and Vizio.

Walmart first announced its acquisition of Vizio two years ago. At this year’s joint NewFront presentation on March 23, the industry is getting the first official look into what this means for advertisers and how the retailer is packaging Vizio’s reach into connected TV inventory.

The companies shared the lineup for next week’s presentation with ADWEEK:

  • Shaquille O’Neal, Hall of Fame basketball player, DJ, entrepreneur
  • Suzanne Cole, evp of media at Universal Studios, Inc.
  • Lindsay Vogelman, svp of strategic partnerships and partner marketing, NBCUniversal
  • Nora Wolfe, svp of media, L’Oreal
  • Lara Barmish, group director, consumables, Walmart Connect
  • Diana Finster, head of partnerships plus, Walmart Connect.
  • Courtney Naudo, svp of business planning and integration, Walmart U.S.
  • Mike O’Donnell, chief revenue and strategic growth officer, Vizio
  • Adam Bergman, group vice president, advertising and data sales, Vizio,
  • Christina Ruiz, vp of product marketing, communications, events, Vizio
  • Sean Booker, head of media, entertainment, advertising sales, Vizio
  • Allison Clarke, head of general market, advertising sales, Vizio
  • Anh Nguyen, director of ad sales, media and entertainment, Vizio
  • Nyma Quidwai, vp, client services and inventory partnerships, Vizio

The Walmart-Vizio NewFront event, titled “Content to Commerce,” will take place at the Perelman Center for the Performing Arts on March 23 from 1 p.m. to 5 p.m. E.T.

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