Advertisers using Pacvue to manage retail media campaigns will soon have access to Reddit ad inventory.
Brands will be able to buy and track ads on the social platform alongside Pacvue’s integrations with more than 100 retail media networks. The integration will go live this spring, Rahul Choraria, CEO of Pacvue, told ADWEEK. Pacvue is a retail adtech firm that manages the buying and measuring of ad campaigns across retailers including Amazon, Walmart, and Instacart.
“[Consumers are] no longer just discovering on Amazon, Walmart,” Choraria said. “At that point, you’re already down to the point of conversion. Discovery is fundamentally shifted.”
