One thing 2025 didn’t have any shortage of is drama.
From chaotic layoffs to getting called out by Lisan al Gaib himself, it was a year that rocked the advertising and marketing worlds.
On the brand side, there’s Southwest’s new bag policy flub and Nike both hitting and missing the mark on creative campaigns. And in tech and media, new streaming power alliances and brash bids grabbed top headlines
Take a trip back through it all with ADWEEK’s most popular stories of 2025.
20. Timothée Chalamet Didn’t Mean to Drag Marketers, But He Did
The advertising for Chalamet’s new movie Marty Supreme created a joke ad about marketing.
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