Move over, Hugh Jackman — it’s Andy Samberg’s turn to channel Neil Diamond. In a hilarious musical ad for Hellsmann’s 2026 Super Bowl commercial, the comedian puts a delicious twist on the rock icon’s signature hit “Sweet Caroline” to pay tribute to the power of mayonnaise.
One month after Song Sung Blue — which stars Jackman as a Diamond tribute performer — premiered in theaters, Hellmann’s dropped its spot for February’s Big Game on Tuesday (Jan. 27). In it, Samberg appears as “Meal Diamond,” who interrupts diner patrons with an impromptu musical number.
“I was born in this deli/ My best friend was that bologna/ That is until I met you,” the Saturday Night Live alum sings while sporting a flashy blue jumpsuit and puffy ’60s/’70s hair. “Ham touching ham/ Touching cheese/ Touching you/ Sweet sandwich time/ Hellmann’s makes it taste so good.”
At the end, actress Elle Fanning appears, looking confused as “Meal Diamond” squirts a helping of mayo on her sandwich.
In a statement, Samberg said of the campaign, “I’ve long been known as a great lover of all things sandwich. One could almost say it’s been my life’s great calling. So, when I was asked to take part in singing the sandwich gospel atop the highest peak of all monoculture, there was but one answer, and that answer was a simple, ‘Yes, I will do that with aplomb and joy upon this glorious day. Yes, please and thank you, and all praise to Neil Diamond.’”
The original, non-sandwich-themed “Sweet Caroline” dropped in 1969, reaching No. 4 on the Billboard Hot 100. It’s one of 53 entries Diamond has accumulated on the chart over the course of his career, along with No. 1 hit “Song Sung Blue,” which inspired the title of December’s movie starring Jackman and Kate Hudson.
This year isn’t the first that Hellmann’s has tapped into pop-culture nostalgia for its Super Bowl ad. In 2025, the company got Meg Ryan and Billy Crystal to reunite on screen for a commercial recreating the iconic diner scene in When Harry Met Sally.
See Samberg in all his “Meal Diamond” glory by checking out the Hellmann’s Super Bowl ad above.
