Atlas Obscura Turns First Annual Profit in 16-Year History

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The outlet, which caters to a niche audience of serial travelers, brought in $18.3 million in revenue last year, up from $15.6 million in 2024, according to chief executive Louise Story. 

The top-line figure still represents a downturn from years previous—in 2023, the company was on pace to bring in $24 million in total earnings—but the publisher was able to turn a profit this year of $2.6 million.

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