VIA Taps Matt O’Rourke as CCO After Yearlong Search
Independent agency VIA has brought on Matt O’Rourke as chief creative officer, adding a senior creative role to its executive team as it looks...
For Brands and Agencies, AI Exits the Pilot Phase in 2026
AI’s trial phase is over for both brands and agencies.After many pilots and proofs of concept, AI is starting to rewire marketing operations, governing...
Inside the Agentic OS That Code and Theory is Teasing at CES
While 88% of marketers have adopted AI within their organization, McKinsey’s 2025 State of AI report recently revealed that the majority still haven’t reworked...
What Ads in LLMs Could Look Like by 2027
For decades, search advertising has been built around links, rankings and clicks. But as large language models increasingly replace search boxes with synthesized answers,...
