Mazda and Disney Are Big Winners at Oscars With Cinematic Ad Takeover
The Oscars’ Best Picture category may be getting some new entrants—if Mazda has anything to say about it.In Mazda’s new campaign, “5 Sides of...
Disney Sells Out 98th Oscars Ad Inventory, Pricing Up Double Digits
Days ahead of the Academy Awards on March 15, Disney is already racking up wins.Today, Disney Advertising announced it has sold out ad inventory...
Nielsen’s New Insights Could Help Shift Ad Budgets in the Upfront
Each year, advertisers commit billions of dollars through the TV upfront, and measurement giant Nielsen is looking to help guide those budgets even more.Today,...
2026 NCAA Men’s Tournament Ad Sales Seeing ‘Tremendous Demand’
March ad-ness has begun, but CBS Sports and TNT Sports aren’t showing their full playbooks yet.Today, during a press conference on the upcoming 2026...
A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch
A+E is getting out in front of the upfront pitches.Today, a year after rebranding from A+E Networks to A+E Global Media, the company...
