As Netflix Deal Hangs in Balance, Paramount CEO Confirms More Aggressive Bid for WBD
The numbers$31 per share: Paramount’s updated bid for Warner Bros. Discovery, raised from $30 per share.10%—DTC growth for Paramount year over year, led by...
Roku Names Patrick Harris New Ads Leader Following Jay Askinasi Exit
A new ads leader is on the way to Roku City.Today, Roku announced that Patrick Harris will join the company as svp, global media...
Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekend
When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan.This year’s All-Star activities kick off this weekend...
Winter Olympics 2026 Ad Tracker: List of Biggest Commercials
NBCUniversal was going for gold with its Winter Olympics advertisers.The broadcaster sold out its Milan Cortina 2026 Winter Olympics ad inventory with a month...
Disney Reveals Super Bowl Plans, Including a Yearlong Big Game Celebration
Disney is revealing its playbook for Super Bowl 61.Today, Disney and ESPN announced “The Year of the Super Bowl,” a yearlong initiative leading up...
