Pepsi Zero Sugar’s Super Bowl Ad Gives Coke’s Polar Bear the Pepsi Challenge
When a Coke mascot chooses Pepsi, it’s almost un-bearable.Today, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, “The Choice,” a 30-second ad airing...
Novartis Gets Cheeky With Super Bowl Ad About Men’s ‘Tight Ends’
In 2025, Novartis created a stir during Super Bowl 59 by using Hailee Steinfeld and the female anatomy to draw attention to breast cancer. This...
Cadillac F1 Super Bowl Ad to Drive Fandom With Livery Reveal
Cadillac F1 is looking to rev up some homegrown fans thanks to an upcoming Super Bowl ad.Today, Cadillac F1, a joint venture between General...
Lay’s Super Bowl 60 Teaser Isn’t Small Potatoes
Lay’s is betting its chips on the Big Game once again.Today, Lay’s released a teaser for its upcoming Super Bowl 60 ad, showcasing a...
ADWEEK’s TV Upfronts and NewFronts 2026 Calendar
Don’t call it a comeback. The upfront never really left.With today’s on-demand TV and the increasing importance of streaming and programmatic advertising, the annual...
