2026 Oscar Nominations Show How Much Is at Stake for Studios
The Oscar nominations are in, and it’s clear that for studios, it’s one battle after another this award season. However, amid ongoing M&A, winning...
Paramount Steps Up Its Game With Programmatic Ads in Premium Live Sports
Paramount is taking a big advertising swing by bringing guaranteed programmatic placement to live sports.Today, the company announced it was adding live, in-game programmatic...
Netflix Looks to Expedite WBD Deal, Reveals Ad Revenue Hit $1.5 Billion
The numbers$72 billion — Netflix ups its merger acquisition of Warner Bros. Discovery to an all-cash offer, changing the previously agreed-upon offer of cash...
Golden Globes Bets Don’t Pay Off, Ratings Drop to 8.66 Million Viewers
The Golden Globes’ latest bets didn’t pay off in ratings. According to Nielsen’s panel + big data numbers, Sunday’s 83rd Golden Globes dropped to...
2026 Golden Globes Win With Nikki Glaser But Make Risky Bet on Polymarket Ads
Sunday’s 83rd Golden Globes on CBS sought to build off the awards show’s growing audience from last year, delivering several award-worthy moments. But, as...
