What SMEC’s Data Reveals About AI Max Performance
Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks.
Those benchmarks suggest advertisers can expect meaningful...
What’s Right For Your Business?
Digital marketing usually gets discussed as one bucket in companies. It shows up in planning decks as a single line item, even though what...
Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse
Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads.
Google reinforced...
New Meridian Tool, Performance Max Learning Path – PPC Pulse
Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms.
Google introduced a new Scenario...
Why Consistency Is So Hard To Maintain
With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough.
Your campaign structure may stay the same, but once...
