Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift
Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure.
Google is testing...
15 Smarter Interview Questions For Hiring Digital Marketers
Hiring a digital marketer is no longer about finding someone who knows a few platforms well.
Most candidates can talk through Google Ads, social media,...
Google Clarifies Its Stance On Campaign Consolidation
In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to...
Microsoft’s Publisher Marketplace, Google Tag Update, Multi-Party Approvals – PPC Pulse
Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work.
Microsoft announced a...
15 Fixes To Improve Low Conversion Rates In Google Ads
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads,...
