Customers want dialogue, and marketers cannot keep up
Eighty-three percent of marketers say customers expect two-way conversations. Yet 69% admit they struggle to respond quickly to inquiries. That gap may be the...
HubSpot supercharges its media engine by buying Starter Story
HubSpot is doubling down on its media strategy.
On Monday, HubSpot Media, the in-house media arm of the CRM and marketing automation company, acquired creator-led...
Content marketing jobs are splitting in two
If you think content marketing is still about writing blog posts and filling an editorial calendar, the job market says otherwise.
A Semrush analysis of...
How to wreck your brand in 30 seconds
People may debate which Super Bowl ad was the best, but there’s no question which was the most consequential — and not in a...
AI ROI confidence is slipping, and that’s not a bad thing
Marketers are feeling less confident about proving AI ROI. According to Jasper’s “State of AI Marketing in 2026” report, just 41% say they can...
