Constantine von Hoffman

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Exclusive articles:

How inflation reshapes shopping habits and trust in private labels

As prices climb, shoppers aren’t just spending less—they’re spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as...

Why 2026 is the year customer experience has to change

The coming year had better be about improving customer experience because customers are not happy CX right now. They’re experiencing more problems and having...

How AI agents will reshape every part of marketing in 2026

Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, but by...

Email marketing is becoming an agent-to-agent system

The coming year will bring seismic changes in email’s use and delivery. The changes, already underway, require a complete rethinking of how marketers create,...

IAB releases agentic AI roadmap for digital advertising

IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already...

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