As prices climb, shoppers aren’t just spending less—they’re spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as...
The coming year had better be about improving customer experience because customers are not happy CX right now. They’re experiencing more problems and having...
The coming year will bring seismic changes in email’s use and delivery. The changes, already underway, require a complete rethinking of how marketers create,...
IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already...