OpenAI and Google reveal competing visions for AI ads
Google and OpenAI executives just sketched out their advertising futures — and they look very different
The next phase of digital advertising won’t be fought...
ActiveCampaign’s latest move signals the era of self-driving campaigns
With last week’s acquisition of Feedback Intelligence, ActiveCampaign just made a bold bet on where marketing automation is headed next: from static workflows to...
US B2B marketers have the biggest budgets and the lowest confidence
U.S. B2B marketers are dealing with a paradox: they’re spending more than anyone else, but feeling less certain about the return.
Over half (55%) of...
B2B marketers should stop punting on Super Bowl week
B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes are crowded and it’s safer to...
75% of marketers say their measurement systems are falling short
Three out of four marketers say their current approaches to measurement — including attribution, incrementality and media mix modeling — aren’t delivering the speed,...
