IAB launches Event and Conversion API to standardize advertisers’ shared data
The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers communicate key marketing events and conversions to platforms...
B2B marketers trust AI for execution but not strategy
When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways from MFS’s “2026 State...
IAB launches AI transparency and disclosure framework
The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly,...
Salesforce upgrades Slackbot into true AI-powered agent
Salesforce is moving beyond simple generative tools with a major upgrade to Slack’s signature assistant — now a true AI-powered work agent that could...
Shopify wants to put commerce inside every AI conversation
Shopify announced the Universal Commerce Protocol (UCP) yesterday, an open standard co-developed with Google that lets AI agents connect directly to merchants and complete...
