IAB releases agentic AI roadmap for digital advertising
IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already...
What you need to know
Updated with details on TikTok’s new US-based ownership.
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can...
6 things marketers need to know about search and discovery in 2026
AI is radically reshaping how consumers search, discover and make buying decisions — and that shift will accelerate in 2026. Search is no longer...
Salesforce buys Qualified to accelerate its AI‑driven GTM strategy
Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on...
Most ad agencies are planning for AI, but few are putting it to work
Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.”
The...
