Duane Forrester

12 POSTS

Exclusive articles:

Why AI Misreads The Middle Of Your Best Pages

The middle is where your content dies, and not because your writing suddenly gets bad halfway down the page, and not because your reader...

Spam, Safety, Intent, Trust Stand Between You And The Answer

Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens...

The Shift From Search Sessions To Decision Sessions

This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s...

People Love It, Models Ignore It

You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would...

When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments

A quick note up front, so we start on the right foot. The research I’m about to reference is not mine. I did not run...

Breaking

PPI inflation February 2026:

Wholesale prices rose sharply in February, providing another sign...

Mark Cuban on Why Music Is ‘The Worst Industry Ever’

Mark Cuban joined Billboard On The Record for the...

Mave Health aims to improve attention and mood with its brain-stimulating headset

Over the past few years, there has been a...
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