Google Brings Marketing Mix Modeling to the Masses, No Coding Needed
Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian. The company today launched...
Taboola Taps Ex-Amazon Exec Krishan Bhatia as its first Chief Business Officer
Taboola, the native advertising giant known for placing sponsored content modules beneath news stories on sites like USA Today and NBC News, has named...
Michael Kassan’s 3CV Made $50M in Its First 15 Months in Business
Power broker Michael Kassan’s media advisory and investment shop 3C Ventures surpassed $50 million in revenue from September 2024 to December 2025. This is...
Trump Tariffs Hit Pinterest’s Ad Revenues
The numbers$1.32 billion — Q4 revenue, up 14% year-over-year (YoY), slightly under LSEG analysts’ projections of $1.33 billion. Full-year revenue for 2025 came in...
From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales
The Seahawks and Patriots weren’t the only ones doing battle on Super Bowl Sunday. Advertisers across multiple categories also went to war. TV measurement firm...
