Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60
Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found...
Microsoft Shows Copilot’s Power, But Not Its Personality
THE AD: Microsoft’s ad is not a Super Bowl ad, per se, in that it was not made for the Big Game specifically, but...
FTC Probe Expands to IAS Over Alleged Ad Boycotts, Lawsuit Reveals
Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S. Federal Trade Commission over...
Scope3 Cuts Engineering and Sales Staff in Second Round of Layoffs in 5 Months
Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff, just five months after...
Google Bets on ‘Helpful AI’ to Push Gemini Into the Zeitgeist in Super Bowl Ad
Google is kicking off its biggest marketing push for Gemini, its generative AI assistant, in a feel-good Super Bowl ad meant to humanize the...
