WPP Media Snags SC Johnson’s North America Account
SC Johnson, the maker of household products including Windex, Glade, Shout, and Ziploc, has awarded its North America media contract to WPP Media, ADWEEK...
TikTok’s New Ad Formats Cater to Streaming and Entertainment Advertisers
TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into real ticket sales and...
John Gentry, OpenX CEO and Adtech Pioneer, Dies After Battle With Cancer
John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a long battle with cancer....
EDO Found Liable for Contract Breach as Jury Awards iSpot $18.3M in Damages
A jury on Thursday found TV measurement firm EDO, co-founded by actor Ed Norton, liable for breaching its contract with iSpot, both companies confirmed,...
