Consumer Reports Just Dropped $3 Million on Its Biggest Ad Push in Five Years
Why is my laundry taking two hours? Is this sunscreen water-resistant? Will my dishes be dry when the dishwasher finishes?In its first major marketing...
Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
Performance marketing teams have no shortage of dashboards, but what they often lack is speed. That gap is what the startup Plurio is trying...
Live-Streamers Killed the Vertical-Video Star
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry....
HubSpot Acquires YouTube-Based Media Brand Starter Story
On Monday, HubSpot Media, the in-house media division of the enterprise software firm HubSpot, acquired the creator-led entrepreneurship publication Starter Story, Jonathan Hunt, vice...
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry....
