Names Edgar Hernandez First Chief Commercial Officer
The social influence publisher ATTN: appointed former BuzzFeed and Complex Networks executive Edgar Hernandez as its first chief commercial officer.Hernandez, who started Feb. 17,...
Partnering With AT&T at All-Star Weekend
Just hours after announcing his retirement from the NBA, Chris Paul spent All-Star Weekend stepping into a different role: AT&T brand ambassador. The newly retired...
AI Hasn’t Cut Marketing Jobs, But It Has Made Them Harder
Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared for ADWEEK by the...
Retargeting Has Found Its Way to the Chatbots
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry....
6AM City Is Swapping Reporters for AI in Markets It Can’t Afford
After nearly a decade of rapid expansion, the newsletter-based local publisher 6AM City is shrinking its human-led footprint in an effort to finally cross...
