Melissa Ward

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Exclusive articles:

Google’s Juanjo Duran Talks Streaming and His Keys to Success

This post was created in partnership with Google TVStreaming TV is evolving faster than ever before and keeping pace can be a challenge. Perhaps...

Brand Placements Fuel Growth in the Ad-Skip Era

This post was created in partnership with EightPMIn a world where audiences skip ads, brand product placement is becoming an increasingly important tool, but...

How Brands Build Big Game Momentum Through Data and Cultural Alignment

This post was created in partnership with ZappiLanding a spot in the Big Game involves much more than a single commercial. The most effective...

Why Marketers Need to Think Globally About Engaging Sports Fans

This post was created in partnership with OctagonGlobal expansion is rapidly changing how sports leagues, particularly the NFL, operate and how brands connect with...

First-Time Playbooks for the Big Game

This post was created in partnership with TatariThere’s a first time for everything—and for marketers, there may be no bigger “first” than the first...

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