FAQ Schema: A Beginner’s Guide
New technologies like AI have drastically changed search engine architecture. Gaining visibility online requires more advanced tactics than traditional SEO. One of these secret...
What Works, What Doesn’t, and What to Ignore
Most B2B content underperforms.
It gets stuck in approval loops, bloated with fluff, or aimed at people who were never going to convert in the...
Digital Marketing News Roundup – November 2025
November pushed the industry further into AI-shaped discovery. Search behaviors shifted. Platforms tightened control. Visibility started depending less on who publishes most and more...
What Is ChatGPT Shopping? Inside OpenAI’s AI Shopping Feature
You can now purchase products directly within ChatGPT.
That’s right, OpenAI recently announced a new feature that turns ChatGPT into a personal shopping assistant. You...
AEO vs GEO vs LLMO: Are They All SEO?
These days, your audience is every bit as likely to find answers through AI Overviews, generative summaries, and language models powering ChatGPT, Gemini, and...
