GEO vs AEO: What’s the Difference?
If you’ve been paying attention to SEO, you’ve seen these acronyms everywhere: AEO and GEO. They sound interchangeable. They’re not.
AEO (answer engine optimization) helps...
What Is Audience Segmentation in Marketing? Types & Tips
If your marketing still treats everyone the same, you’re falling behind.
Audience segmentation is what turns generic campaigns into personalized, high-performing ones. Segmented email campaigns...
Improve SEO & Search Rankings
If you’re serious about visibility in search, you need to start using schema markup. This structured data tells search engines exactly what your content...
Optimizing User Experience for Success
User Experience (UX) optimization isn’t just a design choice. It’s a conversion strategy. If your site is confusing, slow, or frustrating to use, people...
What They Are & How to Use Them
Forty-six percent of all Google searches have local intent. That means nearly half the time someone types something into the search bar, they’re looking...
