McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe
McDonald’s chief executive (CEO) Chris Kempczinski’s LinkedIn unveiling of the Big Arch Burger went viral last week, though not quite as intended. The spotlight...
CMOs Are More Focused On Growing Revenue Than Brand Awareness
These overwhelmingly high recognition rates didn’t happen by accident. It took decades of brand building to cement these companies’ assets into consumers’ minds.But new...
Super Bowl 60 Went Heavy on the ’90s Nostalgia
Be it fashion trends or Top 40 hits, America usually takes 20-30 years to rediscover icons of its past and return them to vogue....
ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60
Among the enduring questions of the Super Bowl is how America’s leading corporations can drop enough money to buy a Beverly Hills mansion and...
The 6 Cringiest Ads in Super Bowl History
Every year, the Super Bowl airs at least one ad that makes people uncomfortable—like, squirm-in-your-chair uncomfortable. Sometimes, these ads are genuine flops, like Nationwide’s...
