Published on
March 13, 2026
Image generated with Ai
As English Tourism Week kicks off on March 13, 2026, travellers across England are being encouraged to rediscover the country’s local gems and world-class tourist attractions. The UK government is spotlighting tourism as a significant contributor to the national economy, which is set to grow to £161 billion annually by 2030. With a focus on making travel more affordable, the government’s efforts, including a rail fare freeze, will benefit both tourists and local communities.
Rail Fare Freeze: The Biggest Change in 30 Years
In a landmark move, the UK government has implemented the first rail fare freeze in 30 years, making domestic travel more accessible for families. This unprecedented freeze will save passengers an estimated £600 million during 2026/27, ensuring that travel to England’s most iconic sites is within reach of everyone, regardless of their budget. With the rail fare freeze, families can now take advantage of affordable train travel to visit top attractions and enjoy the UK’s vast natural beauty.
Key Highlights:
- Savings of £600 million in 2026/27 due to the rail fare freeze.
- An opportunity for families to enjoy affordable travel to famous landmarks across England.
- Encouraging the public to explore the country’s rich historical and cultural offerings.
VisitEngland’s Focus on Local Stories, National Growth
This year’s theme for English Tourism Week is ‘Local Stories, National Growth.’ This campaign shines a light on the people, places, and businesses that make England’s tourism sector stand out. From picturesque villages to buzzing cities and stunning coastlines, the campaign encourages domestic and international visitors to explore the nation’s wide-ranging attractions.
VisitEngland’s CEO has highlighted the importance of tourism in driving local economies, saying that tourism doesn’t just bring in revenue – it creates jobs, enriches communities, and nurtures a sense of pride. With tourism’s contribution to the national economy forecast to grow by billions in the next few years, this growth will not only benefit local businesses but also contribute significantly to the overall UK economy.
Key Points for Tourists:
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- A focus on exploring local stories and hidden gems in English towns.
- A huge boost for local businesses as tourism continues to grow, with more job opportunities for locals.
- Increased investment in developing England as a global tourist destination.
Tips for Budget-Friendly Family Travel
With more families looking for affordable getaways, English Tourism Week offers several money-saving tips for exploring England’s top attractions without breaking the bank.
1. Get a Multi-Pass
One of the best ways to save on entry fees is by purchasing a multi-pass, which grants you access to hundreds of popular sites for a one-off price. This can include museums, galleries, and heritage sites, providing great value for families looking to explore multiple attractions.
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2. Book Tickets Online
Booking tickets online ahead of your visit is often much cheaper than purchasing them at the door. Many attractions offer discounts when tickets are purchased in advance, making it easier for families to plan ahead.
3. Take Advantage of Free Events
Many museums and cultural attractions across the UK offer free entry. Museums, galleries, and even historic landmarks often have free exhibitions or events throughout the year, making them an excellent way to explore without the extra cost.
4. Explore National Parks
All 15 National Parks across the UK are free to enter. These protected landscapes offer stunning views, wildlife watching opportunities, and activities such as hiking, cycling, and picnicking. Visiting these natural wonders provides both adventure and relaxation at no cost.
5. Look for Last-Minute Deals
For those who enjoy a spontaneous trip, looking for last-minute deals can often lead to significant savings. Travel websites, train operators, and attractions frequently offer special offers for last-minute bookings, providing excellent opportunities to explore at a lower cost.
Impact on Business and Tourism
The tourism industry’s impact on the UK economy is profound. According to recent reports, the sector’s direct and indirect GDP impact reached £147 billion in 2024, accounting for 5% of the national economy. With a growing focus on increasing international visitors, England’s tourism sector is poised for even greater contributions in the coming years. The government’s target of attracting 50 million international visitors annually by 2030 will further strengthen the economy, bringing in more revenue for local businesses and boosting job creation.
For businesses, the rail fare freeze and tourism incentives provide a unique opportunity to capitalize on the increase in domestic tourism. Hotels, restaurants, and local attractions can expect to see more footfall and greater demand as families seek out cost-effective travel options. At the same time, the government’s investment in infrastructure and transportation will help streamline the visitor experience, making England even more attractive for global tourists.
Enjoy England’s Rich History and Scenic Beauty
As tourism continues to grow, England remains a top destination for families, adventure-seekers, and culture enthusiasts. From the Roman Baths in Bath to the rolling hills of the Cotswolds, there’s no shortage of breathtaking sites waiting to be explored. Thanks to the rail fare freeze and a wealth of budget-friendly options, now is the ideal time for anyone to step outside and discover everything that England has to offer.
English Tourism Week is a chance for families and travellers to make lasting memories while exploring some of the most iconic locations in the world. Whether you’re visiting for the first time or rediscovering your favourite places, there’s something for everyone – all at an affordable price.
Tips to Make the Most of Your Trip:
- Plan your trip ahead to take advantage of discounts and deals.
- Consider booking group tickets or multi-passes for additional savings.
- Make time for outdoor adventures in the National Parks or along the coastlines.
Conclusion
English Tourism Week is a celebration of the country’s vibrant tourism sector and the incredible destinations that make England a must-visit place. With the rail fare freeze and affordable travel options, there’s never been a better time to explore. Whether you’re visiting for the rich history, beautiful landscapes, or lively cities, the UK’s tourism industry continues to thrive, and travellers can enjoy a wealth of experiences without breaking the bank.
