Founded in 2022, Zitcha raised $10 million in funding in late 2024 to set up a hub in the U.S. The tech company’s current clients include Baby Bunting, Coles Liquor, Cotswolds Outdoor, Frasers Group, The Hut Group, Leroy Merlin, Ocado, Priceline Pharmacy, Village Cinemas, and The Warehouse Group.
“Steve has seen retail media from every angle, as an agency leader, a retailer, and a platform operator,” Zitcha CEO Troy Townsend said in a statement. “He understands what retailers and brands need to succeed, and he understands the technology required to support that at scale.”
