Mallard’s appointment comes as the legacy tech giant ramps up its AI ambitions. It has already committed billions to OpenAI, embedding the newcomer’s models across Co-Pilot, Bing, and cloud-computing platform Azure.
It also comes as AI brands continue to snap up senior marketing talent, including chipmaker Nvidia’s recent hire of longtime Google executive Alison Wagonfeld as its first-ever CMO.
A pin-worthy legacy
During her tenure at Pinterest as global CMO, ADWEEK Brand Genius honoree Mallard expanded her remit to include external communications.
She built Pinterest’s global marketing function from scratch, steering the brand through its 2019 IPO and the COVID-19 pandemic.
Mallard also helped reposition Pinterest as a positive, inspiration-led alternative to traditional social media feeds through its marketing, and launched tentpole initiatives, including its yearly Pinterest Predicts trends report and flagship advertiser showcase, Pinterest Presents.
These efforts resulted in Pinterest sharpening its cultural relevance among Gen Z, growing advertiser appeal, and scaling to reach 600 million monthly users.
Now, Pinterest has hired Claudine Cheever as CMO. She was most recently vp of global brand and marketing at Amazon, where she worked for nearly a decade.
