Experience South Korea’s Culture and Olympic Spirit at the Korea House in Milan: A Must-Visit Destination for Tourists During the Winter Olympics

The vibrant city of Milan, Italy, will become a cultural hub in February 2026, as Korea House opens its doors to the public just before the start of the Winter Olympics. South Korea’s Ministry of Sports and the Korean Sport & Olympic Committee (KSOC) have come together to bring this prestigious event to the heart of northern Italy. Situated in the historic Villa Necchi Campiglio, the Korea House will provide a unique opportunity to experience South Korean culture, sports, and tourism. This immersive event will run from February 5 to February 22, aligning with the Winter Olympics held in Milan.

For those planning to visit Milan during the Winter Olympics, the Korea House offers an exciting addition to the traditional sightseeing options. Whether you’re an art enthusiast, sports lover, or simply looking to experience South Korean traditions, this cultural landmark promises an unforgettable experience. As a prominent venue, the Korea House not only serves as a celebration of South Korean excellence in sports but also highlights the nation’s rich cultural heritage for international visitors.

A Historic Venue for South Korea’s Cultural Diplomacy

Nestled within the elegant Villa Necchi Campiglio, a renowned historic house museum owned by the Fondo Ambiente Italiano (FAI), the Korea House will be more than just an Olympic event. The mansion itself is a remarkable part of Milan’s architectural heritage, making it the ideal setting to showcase South Korean culture to the world. This collaboration marks an evolution of Korea House from its modest beginnings at the 2004 Athens Summer Olympics to a robust cultural platform that bridges sports and diplomacy.

Throughout the two-week event, the Villa’s outdoor tennis court will be transformed to showcase cultural exhibitions, from K-pop-inspired makeup workshops to interactive classes where visitors can learn about South Korea’s music scene. The basement will feature a private lounge area designed specifically for South Korean Olympians, offering a relaxed space where athletes can unwind during the Games.

Korea Day: A Celebration of Traditions and Modernity

On February 17, the Korea House will celebrate Lunar New Year’s Day with Korea Day, offering visitors a chance to participate in traditional activities such as the “sebae” (a formal Korean bow), folk games, and more. This cultural celebration will provide an enriching experience for both sports fans and travelers alike, giving a unique insight into South Korea’s customs.

Additionally, the Team Korea promotion area will exhibit the national team’s official uniforms and host live viewing parties for major Olympic events, creating an interactive atmosphere for fans to cheer on their favorite athletes. Visitors can also explore a variety of South Korean-inspired products from MU:DS, the National Museum of Korea’s official merchandise brand. These products are inspired by the nation’s cultural heritage, with collections highlighting themes like celadon pottery and mother-of-pearl inlay.

The Perfect Place for Tourists to Engage with South Korean Culture

Whether you’re in Milan for the Olympics or simply exploring the city’s cultural landmarks, Korea House offers a rich and dynamic addition to your itinerary. Open to the public from 11 a.m. to 8 p.m. daily, the house will feature art exhibitions, cultural performances, and a chance to connect with South Korea’s modern pop culture through engaging activities. If you’re a tourist in Milan, this space will allow you to witness the fusion of history, culture, and sport, enhancing your experience during the Winter Games.

As the world turns its attention to Milan for the Winter Olympics, travelers visiting the Villa Necchi Campiglio will also have the rare chance to experience the cultural depth of South Korea in one of the world’s most iconic cities. Whether you’re captivated by the allure of Korean fashion, the beats of K-pop, or the beauty of South Korean craftsmanship, Korea House has something for everyone.

Must-Visit Attractions and Experiences at Korea House

1. Korean Cultural Exhibitions: Get a glimpse into Korea’s rich history and artistry through exclusive exhibitions of celadon pottery, white porcelain, and modern art.
2. Interactive K-pop Classes: Participate in K-pop-inspired makeup sessions and styling tutorials led by experts in the field.
3. Viewing Parties: Cheer for South Korean Olympians with fellow fans while watching key events in a dynamic setting.
4. Korean Traditional Games: Experience traditional Korean customs like sebae and folk games at Korea Day on February 17.
5. MU:DS Cultural Products: Shop for unique South Korean-themed products, including celadon pouches and K-pop Demon Hunter items, available for purchase.

Travel Tips for Exploring Korea House in Milan

If you’re a traveler planning to experience the Korea House during the Winter Olympics, here are some helpful tips:

• Book in Advance: Due to the high demand, especially during the Olympics, it’s best to make a reservation at the on-site registration desk.
• Plan Your Visit Early: Given the long opening hours from 11 a.m. to 8 p.m., you may want to arrive early to avoid crowds and experience all the activities.
• Explore Milan: After enjoying Korea House, take time to visit other Milan attractions like the Duomo, Sforza Castle, or Galleria Vittorio Emanuele II, all of which are within reach from the Villa.

Final Thoughts: A Cultural Gateway for International Visitors

With its strategic location in Milan during one of the most exciting global events, the Korea House offers visitors the rare opportunity to delve into South Korea’s cultural richness while celebrating Olympic spirit. By blending cultural exhibitions, sports diplomacy, and public engagement, the Korea House will become an essential stop for those visiting the city for the 2026 Winter Olympics.

For tourists, this event is a perfect fusion of sport, tradition, and modern culture—making it one of Milan’s most anticipated attractions this winter.