Dua Lipa could “Be the One” to help Nespresso court Gen Z coffee drinkers, alongside Boomer and longtime ambassador George Clooney.
The Nestlé-owned business, best known for its colorful, premium coffee capsules and matching machines, has recruited Lipa as its new global face.
The pop star’s debut will come on April 14, when Nespresso debuts a global campaign, “Vertuo World.”
In a statement, Nespresso said the appointment signaled a “new creative era” for the brand. It said Lipa would be at the forefront of this new direction, with a “brief appearance” from two-decade-long star Clooney.
When asked whether the lineup reshuffle meant Clooney was preparing to step away after 20 years fronting Nespresso’s ads, the brand told ADWEEK that wasn’t the case.
“George continues to collaborate with us and will appear in future brand activities,” a spokesperson said. “This new campaign simply puts the spotlight on Dua Lipa, but George’s long-standing relationship and contributions remain essential to Nespresso.”
An extra shot of stardom
Nespresso’s chief marketing officer Leonardo Aizpuru said in a statement that Lipa’s energy “fits beautifully with the direction we’re taking as a brand.”
He said the three-time Grammy winners’ pursuits outside music, which include her Service95 cultural newsletter and book club, drew the brand to her.
“Dua invites audiences into moments of reflection and connection,” Aizpuru said. “These moments echo Nespresso’s own commitment to creativity and culture. Her collaborations with a diverse range of artists underscore her curiosity, versatility, and commitment to continually expanding her creative horizons.”
Lipa’s appointment follows Nespresso tapping actor Eva Longoria as a brand ambassador in 2025. In the same year, it also moved its global creative duties from Omnicom’s McCann to Publicis Groupe’s Leo.
