Huawei on Monday unveiled a new range of smartphones, wearables and tablets, as the Chinese technology giant looks to sustain momentum in consumer electronics amid intense global competition and ongoing constraints on its access to some Western technologies.
The launch, held in Dubai, featured the Mate X7 foldable smartphone, FreeClip 2 wireless earphones, the Watch Ultimate Design smartwatch and the MatePad 11.5 S tablet.
The event comes as smartphone makers increasingly rely on premium hardware design and ecosystem features to retain users in a market where growth has slowed and replacement cycles are lengthening.
Huawei, once the world’s largest smartphone maker, has been rebuilding its consumer business following US sanctions that curtailed its access to advanced chips and Google services.
While its devices remain largely absent from some Western markets, the company has focused on China, parts of Asia, the Middle East and Africa, where demand for high-end foldables and wearables has continued to grow.
The Mate X7 is Huawei’s latest foldable device, a category where Chinese brands have been competing aggressively on design and durability to attract premium buyers.
Huawei said the phone combines a slimmer folding structure with enhanced camera capabilities and a larger battery, aiming to narrow the gap between foldable devices and traditional flagship smartphones.
Huawei expands wearables portfolio
Alongside smartphones, Huawei has been expanding its wearables portfolio as smartwatches and wireless earphones become key entry points into broader device ecosystems.
The FreeClip 2 earphones feature an open-ear design, which is in line with a wider industry shift toward products that prioritise comfort and situational awareness over noise isolation.
The Watch Ultimate Design targets niche segments such as outdoor sports and diving enthusiasts, an area where manufacturers are adding specialised features to differentiate from mainstream fitness trackers.
Huawei said the watch includes underwater communication support and advanced positioning systems, as competition intensifies from rivals such as Apple, Samsung and Garmin.
The MatePad 11.5 S tablet focuses on productivity and creative use, with Huawei highlighting display technology designed to reduce eye strain. Tablets have seen renewed interest in recent years as remote work, digital note-taking and content creation drive demand beyond basic media consumption.
Zhu Ping, president, marketing and sales services, Huawei’s consumer business group, said the company is continuing to refine products based on user feedback.
“By understanding and responding to users’ real needs, we aim to help consumers use technology in more natural ways,” he said at the launch.
