India
oi-Gaurav Sharma
A
viral
clip
of
an
Indian
content
creator
urging
a
widowed
mother
to
“get
her
a
sugar
daddy,” has
triggered
strong
anger
online.
Viewers
across
platforms
say
the
conversation,
shared
as
light
humour,
crosses
basic
limits
of
respect
and
sensitivity.
The
video,
originally
posted
on
X
from
the
handle
@Sassy_Soul_,
shows
the
woman
influencer
chatting
with
the
mother
at
home.
The
influencer
describes
the
exchange
as
“funny
banter” and
repeatedly
pushes
the
idea
that
a
rich
partner
should
support
both.
An
Indian
influencer
faced
online
backlash
after
sharing
a
video
in
which
she
jokingly
encouraged
her
widowed
mother
to
find
a
“sugar
daddy,”
sparking
criticism
for
crossing
limits
of
respect
and
sensitivity
as
users
found
the
content
inappropriate
and
disrespectful.
video
Sugar
daddy
video
backlash
targets
influencer
and
‘widowed
mother’ joke
In
the
clip,
the
influencer
tells
the
widowed
mother
that
profiles
will
be
made
on
dating
apps
like
Tinder
and
Bumble.
The
influencer
jokes
that
any
wealthy
match
could
serve
as
a
sugar
daddy,
turning
the
mother’s
widowhood
into
a
running
punchline
throughout
the
short
video.
At
one
point,
the
influencer
is
heard
saying,
“Kya
fayda
aapke
vidhwa
hone
ka,
mere
liye
koi
sugar
daddy
lekar
aao,” which
many
users
flag
as
cruel
and
insulting.
Critics
say
the
line
treats
widowhood
as
a
benefit
and
reduces
grief
and
loss
to
a
casual
joke.
Better to be childless than to have a shameless kid like her 🤢 This generation is doomed fr .. mocking her widowed mother and her own deceased father
— Aditi. (@Sassy_Soul_) December 6, 2025“>
Sugar
daddy
video
sparks
debate
on
influencer
responsibility
Social
media
users
say
the
clip
normalises
disrespect
towards
widowed
people,
who
already
face
stigma
in
many
Indian
families.
Several
posts
argue
that
using
a
deceased
parent
and
surviving
spouse
as
comic
material
is
hurtful,
even
if
labelled
as
content
or
humour.
One
user
commented,
“Better
to
be
childless
than
to
have
a
shameless
kid
like
her.
This
generation
is
doomed
fr..
mocking
her
widowed
mother
and
her
own
deceased
father.” Another
user
commented,
“Not
every
joke
is
funny.
This
one
wasn’t.
Some
topics
are
sensitive,
and
this
one
felt
a
bit
inappropriate.”
Anger
also
centres
on
a
perceived
double
standard
around
gender.
Another
user
commented,
“Her
mother
should
SLAP
HER
and
get
her
out
of
the
house…
If
it
was
done
by
a
Son…
He
would’ve
been
kicked
out.” As
the
clip
keeps
circulating,
many
users
continue
to
question
what
influencers
owe
their
families
and
audiences
when
chasing
views.
