Published on
January 21, 2026
IHG Hotels & Resorts has signed a management agreement with Hanu Overseas to introduce the brand Vignette Collection in India. This is expected to open in early 2026 in Panchkula. This reinforces IHG’s focus on accelerating its presence in the country’s high-potential luxury and lifestyle segment, while at the same time adding a clear hospitality growth marker for the fast-expanding Chandigarh Metropolitan Region.
This is not just a new brand entry; it reflects how India’s hotel market is evolving-where emerging city clusters are seeing stronger demand for premium stays, high-quality events venues, and locally rooted luxury experiences. Panchkula’s growing role in business, leisure, and celebrations presents a strategic fit for this brand positioned around individuality and elevated service.
Vignette Collection Builds Luxury Around Individual Identity and Purpose
Vignette Collection is positioned as a curated family of one-of-a-kind hotels, designed for guests who want stays that feel personal, distinctive, and connected to the destination. The brand is known for purposeful luxury, memorable rituals, and experiences shaped by the character of the location rather than a standard template.
For owners, the model supports hospitality growth by allowing strong independent hotels to retain their unique identity while benefiting from IHG scale, global distribution power, and luxury expertise. For guests, this structure delivers the kind of locally grounded experiences that are becoming a major driver of demand in the premium travel segment across India.
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Panchkula Emerges as a High-Demand Zone in a Fast-Growing Cluster
The choice of Panchkula is tied directly to market fundamentals. Located within the rapidly developing Chandigarh Metropolitan Region, the area is supported by a strong economic base across IT parks, automotive companies, pharmaceutical and manufacturing hubs, PSUs, and premier national institutions.
For hospitality growth, this matters because it creates consistent year-round demand, not just weekend spikes. Corporate travel, institutional movement, training programs, and vendor activity bring a steady flow of room nights. At the same time, the tri-city cluster’s rising popularity for weddings, retreats, and premium leisure breaks creates a second demand layer that supports stronger rates and higher event-led revenue.
The 145-Room Hotel Targets Premium Leisure, MICE, and Celebrations
The upcoming property will feature 145 rooms including 11 suites, designed to reflect Vignette Collection’s focus on meaningful hospitality. Guests can expect four dining venues, including a signature restaurant, a lobby lounge, and a private dining space, creating a strong F&B platform for both in-house guests and local demand.
Amenities will include a swimming pool, spa, fitness centre, curated retail, and ample parking. A major development highlight is more than 2,200 square meters of dedicated meeting and event space, positioning the hotel strongly for MICE demand and large-scale social celebrations, especially weddings.
This is also a direct hospitality growth lever. Hotels with strong events infrastructure often become anchors for broader destination demand, pulling in group travel, multi-day stays, and high-spend banqueting that supports not only the hotel but also local suppliers, event services, transport operators, and nearby tourism experiences.
Hospitality Growth Angle Through New Luxury Supply and Better Market Depth
The arrival of Vignette Collection in Panchkula adds more depth to the region’s hospitality market. New luxury supply in emerging clusters is often a sign that investor confidence is rising and demand is maturing. It also improves the destination’s ability to host larger events and attract higher-value travelers who previously may have chosen Delhi, Gurugram, or other established luxury hubs.
From a hospitality growth perspective, this kind of signing strengthens the region in several ways. It upgrades the overall accommodation mix, creates new benchmarks in service and design, and pushes the market toward more premium positioning. It also encourages longer stays because travelers who come for meetings or weddings are more likely to extend trips when quality leisure amenities and upscale dining are available.
Future Impact for Jobs, Skills, and Service Standards in the Region
A luxury hotel opening typically drives hospitality growth beyond room supply. It brings new jobs across operations, culinary, spa, housekeeping, engineering, sales, and events. It also raises skill requirements, which can push training and service standards upward across the wider market.
Over time, this can strengthen the region’s reputation as a high-quality hospitality destination, attracting additional branded projects and improving the ecosystem for event planners, corporate travel buyers, and leisure travelers. The ripple effect can extend to allied sectors such as local food sourcing, décor, entertainment, photography, logistics, and destination services linked to weddings and conferences.
IHG Expands Its Regional Pipeline Across Multiple Segments
This signing also strengthens IHG’s growth trajectory in the tri-city cluster. The Vignette Collection hotel in Panchkula joins other upcoming IHG properties in the region, including Crowne Plaza Chandigarh Zirakpur and Holiday Inn and Suites Chandigarh Zirakpur. That creates a wider portfolio footprint across different segments, from luxury and lifestyle to premium and mainstream business travel.
For hospitality growth, this multi-brand approach matters because it builds a layered destination offering. It allows the region to capture different traveler types, stabilize demand through various cycles, and improve overall accommodation choice for corporate travelers, wedding groups, and leisure visitors.
A Strong Signal of India Luxury and Lifestyle Hospitality Growth in Emerging Clusters
The emergence of Vignette Collection in India at Panchkula draws attention to the fact that the industry focus for the coming years will be on high potential emerging markets and not necessarily the bigger cities. With the increase in domestic luxury tourism in the country and the demand for MICE tourism packages and preferences for local stay options, the focus will shift to locations such as Panchkula.
Being closer to reaching the early part of 2026, this hotel is also expected to emerge as a significant representation of growth within the world of hospitality at a local Chandigarh level with regards to depth in luxury offerings and support for MICE.
Image Source: IHG
