Entertainment
oi-Prakash KL
Sivakarthikeyan’s
Parasakthi
is
steadily
carving
out
a
place
for
itself
at
the
box
office,
defying
the
initial
mixed
reactions
that
greeted
its
theatrical
release.
While
critics
and
audiences
offered
divided
opinions
about
its
intense
political
tone
and
layered
narrative,
the
numbers
tell
a
far
more
confident
story.
Within
just
three
days
of
release,
the
film
has
shown
enough
momentum
to
be
officially
declared
a
profitable
venture
by
its
makers,
signalling
that
word
of
mouth
and
audience
curiosity
are
working
in
its
favour.
At
a
specially
organised
“Thanksgiving
Meet” on
Tuesday,
the
team
behind
Parasakthi
addressed
the
media
and
fans
to
express
their
gratitude
for
the
support
the
film
has
received.
Creative
Producer
Dev
Ramnath
confirmed
that
the
movie
has
already
moved
into
the
profit
zone
for
the
production
house,
a
notable
achievement
considering
the
scale
of
the
project
and
the
competitive
release
window.
Sivakarthikeyan’s
film,
Parasakthi,
directed
by
Sudha
Kongara
and
produced
by
Aakash
Bhaskaran,
has
become
profitable
within
three
days
of
release,
earning
Rs
30.4
crore
nationwide,
with
Rs
25.85
crore
from
Tamil
Nadu,
and
features
Sivakarthikeyan,
Ravi
Mohan,
and
Atharvaa.
The
announcement
was
met
with
applause
from
fans,
many
of
whom
have
been
praising
Sivakarthikeyan’s
performance
as
one
of
the
strongest
of
his
career.
Looking
at
the
day-wise
occupancy
trends,
Parasakthi
displayed
a
gradual
upward
curve
through
the
day
on
Monday,
January
12,
which
was
its
third
day
in
theatres.
The
film
recorded
an
overall
Tamil
Nadu
occupancy
of
19.70%,
with
morning
shows
starting
at
13.45%,
rising
to
19.57%
in
the
afternoon,
21.13%
in
the
evening,
and
peaking
at
24.65%
during
the
night
shows,
as
per
Sacnilk
data.
This
pattern
indicates
that
while
weekdays
naturally
see
lower
footfalls,
interest
in
the
film
remains
steady,
especially
among
working
audiences
who
prefer
evening
and
night
screenings.
In
terms
of
collections,
Parasakthi
earned
Rs
3
crore
(net)
on
Day
3,
translating
to
a
gross
of
Rs
3.5
crore.
The
Tamil
Nadu
market
continues
to
be
its
strongest
territory,
contributing
Rs
3.2
crore
on
Monday
alone.
Adding
Kerala,
Karnataka
and
other
regions,
the
film’s
Day
3
nationwide
total
stood
at
Rs
3.5
crore,
pushing
the
three-day
total
to
a
solid
Rs
30.4
crore.
The
opening
weekend
was
particularly
encouraging.
On
Day
1
(Saturday),
the
film
collected
Rs
15
crore,
driven
largely
by
Tamil
Nadu’s
impressive
Rs
12.4
crore
contribution.
Day
2
(Sunday)
followed
with
Rs
11.9
crore,
showing
only
a
slight
drop,
a
healthy
sign
for
any
big
release.
By
the
end
of
Day
3,
Tamil
Nadu
alone
had
contributed
Rs
25.85
crore,
highlighting
the
strong
local
connect
of
the
story.
Directed
by
Sudha
Kongara
and
produced
by
Aakash
Bhaskaran
of
Dawn
Pictures,
Parasakthi
is
a
political
action
drama
that
delves
into
the
turbulent
1965
Anti-Hindi
imposition
agitation
in
Tamil
Nadu.
The
film
follows
the
journey
of
two
brothers
caught
on
opposite
sides
of
ideology
and
resistance.
Alongside
Sivakarthikeyan,
the
film
features
Ravi
Mohan,
Atharvaa,
and
Sreeleela-who
makes
her
Tamil
debut-along
with
an
ensemble
cast
including
Dev
Ramnath,
Prithvi
Rajan,
Guru
Somasundaram,
Basil
Joseph
and
Papri
Ghosh.
With
its
theatrical
run
proving
to
be
financially
rewarding
and
audience
interest
holding
steady,
the
buzz
around
Parasakthi
is
now
slowly
shifting
to
its
next
phase.
Fans
who
may
have
missed
it
in
theatres
or
are
waiting
for
a
more
convenient
viewing
option
have
been
eagerly
speculating
about
what
comes
next.
The
makers,
however,
have
decided
not
to
rush
that
transition,
choosing
instead
to
allow
the
film
to
enjoy
a
longer
life
on
the
big
screen
before
taking
its
next
major
step.
