Pinterest’s first global chief marketing officer, Andréa Mallard, is leaving after more than seven years with the business.
Mallard joined Pinterest in 2018 from Gap Inc. brand Athleta. The company confirmed her departure to ADWEEK but did not yet share plans for her replacement.
“We are grateful for Andrea’s contributions and impact at Pinterest,” said a Pinterest spokesperson.
They added: “Under her leadership, our marketing and brand campaigns became best in class. We wish her the best of luck in her next chapter.”
Building a brand-friendly platform
During her tenure, ADWEEK Brand Genius honoree Mallard expanded her remit to include external communications. She built Pinterest’s global marketing function from scratch, steering the brand through its 2019 IPO and the COVID-19 pandemic.
The marketer also helped reposition Pinterest as a positive, inspiration-led alternative to traditional social media feeds, and launched tentpole initiatives, including its yearly Pinterest Predicts trends report and flagship advertiser showcase, Pinterest Presents.
These efforts resulted in Pinterest sharpening its cultural relevance among Gen Z, upping advertiser appeal, and scaling to reach 600 million monthly users.
The visual platform has been busy upping its advertising and commerce ante over the last few months.
Towards the end of 2025, it unveiled a tool called Pinterest Media Network Connect, which allows advertisers and retail media networks to see if Pinterest ads drive sales. Elsewhere, at CES this week, it announced plans for an original shoppable series with Roku.
