Jimmy Donaldson, better known as YouTube creator MrBeast, tweeted in late December that he’d been “sitting on an amazing Super Bowl commercial idea for years” and was looking for a brand willing to let him make it.
Salesforce didn’t hesitate. CEO Marc Benioff replied to the tweet, setting off what now appears to be the enterprise software company’s Super Bowl 60 ad collaboration with the world’s biggest creator.
Salesforce shared the teaser of its 2026 Super Bowl ad today, hinting that MrBeast will be the star—a sharp turn from the Matthew McConaughey-led campaigns that have defined the brand’s Big Game presence in recent years.
Styled like an influencer vlog, the teaser documents MrBeast’s journey to the Big Game, from posting the initial tweet about wanting to be in a Super Bowl ad to physically showing up at Salesforce’s headquarters to make his pitch.
In the clip, Salesforce employees appear unfazed by the creator, agreeing to the collaboration with one clear condition: Salesforce’s products must be part of the story.
The move signals how legacy B2B brands are leaning into creator-led storytelling, especially as YouTube personalities rival, and often surpass, movie stars in cultural reach. MrBeast, whose videos routinely rack up tens of millions of views within hours, brings a different kind of scale to the Super Bowl conversation.
“Jimmy has in fact been a longtime Salesforce customer, using Slackbot for everything from onboarding new employees to collaborating on complex video edits as they bridge the gap between crazy idea and viral reality,” a company spokesperson told ADWEEK.
“Managing the most-subscribed channel on Earth—along with a growing enterprise—is a tall order, but Salesforce helps his team scale without breaking a sweat as Slackbot delivers trusted, contextual intelligence directly in the flow of work.”
The collaboration also marks a notable break from Salesforce’s recent Super Bowl formula. The company leaned heavily on McConaughey in 2023 and 2024, using the actor to critique what it framed as AI hype while positioning Salesforce as the grounded, enterprise-safe alternative.
