The latest AI-powered martech news and releases

My holiday gift to you is an unlocked link to The Wall Street Journal story We Let AI Run Our Office Vending Machine. It Lost Hundreds of Dollars. It’s a hysterical story about A) corrupting an AI for fun and personal gain, B) the dark brilliance of The WSJ’s news staff and C) why newsrooms are a great place to be.

In mid-November, I agreed to an experiment. Anthropic had tested a vending machine powered by its Claude AI model in its own offices and asked whether we’d like to be the first outsiders to try a newer, supposedly smarter version.

Claudius, the customized version of the model, would run the machine: ordering inventory, setting prices and responding to customers—aka my fellow newsroom journalists—via workplace chat app Slack. “Sure!” I said. It sounded fun. If nothing else, snacks!

Then came the chaos. Within days, Claudius had given away nearly all its inventory for free—including a PlayStation 5 it had been talked into buying for “marketing purposes.” It ordered a live fish. It offered to buy stun guns, pepper spray, cigarettes and underwear.

Profits collapsed. Newsroom morale soared.

Here are this week’s AI-powered martech releases and news.

December 18, 2025

Akii launched AI Engage, a product that trains AI search engines on brand-specific content by feeding them verified data to influence how AI systems generate responses.

Appnomix introduced the Agentic Commerce Development Kit, a product designed to support mobile app publishers in driving revenue through AI-driven commerce experiences.

Blueshift released new AI agents called Compass and Launchpad that are designed to simplify campaign creation and execution by translating customer data into actions.

Channel99 launched Dynamic Audiences, a feature that offers one-click activation of targeted campaigns across top-performing advertising and lead-generation channels.

Clinch released Predict IQ Scores which evaluates creative assets before launch using AI-based analysis. 

Cordial expanded its AI features to support personalized messaging by analyzing behavioral and contextual signals to detect customer intent.

Evertune introduced Topic Relevance and Brand Relevance, two metrics that measure how content sources influence brand visibility in AI-generated outputs.

geoSurge emerged from stealth with a platform designed to address brand invisibility in AI search by auditing and optimizing structured brand data.

IAS released IAS Agent, a tool that provides real-time campaign insights by analyzing media quality and surfacing relevant data for marketers during active campaigns.

impact.com announced a partnership with Evertune that integrates AI search visibility metrics into the impact.com platform. 

Infillion launched Infillion Agent Connector, a system built on a modular architecture that manages AI-driven media buying through a composable agent-based platform.

Insightly introduced a conversational AI Copilot for its CRM platform that responds to natural language queries and automates routine tasks for mid-market users.

Mundial Media launched Cadmus AI 3.0, an upgraded version of its platform designed to identify cultural and contextual signals for programmatic media targeting.

Pendo released Agent Analytics as a generally available tool that gives companies visibility into how users interact with AI agents inside digital products.

Rallio launched an AI assistant for multi-location brand management that generates localized content, monitors reviews, and analyzes marketing insights.

Skyword secured a U.S. patent for a dynamic AI workflow designed to increase efficiency and accuracy in content marketing processes.

Spreetail unveiled True Ads, a retail media tool that analyzes incrementality and reduces wasted ad spend in online marketplace advertising.

Teikametrics announced Artificial Retail Intelligence (ARI) which uses predictive models and first-party data to support planning and decision-making across platforms such as Amazon and Walmart.

Thrillax introduced a new SEO framework structured to align brand content with how AI systems retrieve and present search information.

Uberall released GEO Studio, a tool built in collaboration with AthenaHQ to increase brand discoverability in generative AI recommendations.Zefr was granted a U.S. patent for its AI-powered content classification system, which organizes video and social media content by brand suitability criteria.

December 11, 2025

Adobe announced integration of Photoshop, Adobe Express, and Acrobat into ChatGPT, letting users perform image editing, design tasks, and PDF work directly through the chatbot interface.

Alchemer announced the release of Alchemer Pulse, an AI‑powered feedback solution that analyzes open‑text customer feedback and surfaces recurring themes, sentiment patterns, and insights for action.

Cadent announced a collaboration with Google Cloud that introduced data‑driven tools for advertisers, resulting in a reported 200% increase in campaign resolution.

EngageLab announced the launch of LiveDesk, an AI‑powered customer service platform aimed at managing enterprise‑level customer interactions.

OnviSource announced the release of EngageHub, a contact‑center platform built around AI to support customer engagement and workforce management.

PubMatic announced a partnership with Untapped Growth and TVScientific to give independent agencies access to premium advertising inventory across connected‑TV and open‑internet channels.

Retail AI Council announced the formation of a working group for the Shopper Context Protocol (SCP), a cross‑industry initiative aimed at defining standards for preserving shopper context and relationships as AI‑driven commerce evolves.

Semify announced the acquisition of Dragon Metrics, a digital‑marketing reporting platform, to broaden its international reach and strengthen its AI‑powered optimization capabilities.

Skyword announced that it received a patent for its dynamic AI workflow technology to support content marketing operations with automated and adaptive workflow processes.

Stagwell (STGW) announced the launch of NewVoices AI, a sales‑support and retention platform built on adaptive AI, aimed at enterprise customers.

Akii announced the release of the AI Search Tracker, a monitoring tool designed to show brands whether AI‑powered search engines and assistants mention or cite them — offering visibility into brand presence across generative search results.

December 4, 2025

Aided announced a new AI platform for one-click, multi-model content creation. The platform is designed for business use across formats including blogs, ads, and social posts.

AImpact launched an agentic AI tool called SEO Geo Amplifier to support small businesses in the UK. The product is intended to respond to changes in how AI affects search visibility.

Brandpoint released AI Optimize ℠, a content performance platform for PR teams. The platform integrates search intelligence to guide headline testing, tone suggestions, and distribution timing.

Clinch unveiled new AI data agents within its Flight Control platform. The agents support content orchestration, reporting, and analytics across marketing channels.

Comviva unveiled an AI-based version of its Mobilytix platform. The update focuses on real-time marketing actions using generative models.

Customer Experience Technologies announced that SharpenCX and Ytel merged to create a single AI-powered customer experience platform. The new platform combines communications and contact center tools into one system.

Deepgram launched a suite of speech, text, and voice agents on Amazon SageMaker. The release includes streaming transcription, summarization, and speech understanding features.

Digital Culture Group introduced Resonance Pathway, a media planning and audience strategy tool. The platform tracks and maps audience motivations across the customer journey.

Guideline launched customizable AI agent dashboards. The dashboards focus on providing conversational insights and analytics across industries.

IHL Group released JustAskGreg.ai, an AI system that provides access to the company’s retail analyst data. The tool aims to make industry insights more accessible to retailers and vendors.

Iridio introduced Content Now, a communications platform for regulated industries. The platform is designed to simplify the content creation and approval process.

Linkhome launched an AI advertising platform with a pay-for-closing model. The release includes features to match real estate agents with leads and campaigns tied to closed transactions.

Madsense released Agency OS, an AI platform for media operations. The system is designed to give agencies visibility across advertising ecosystems that limit data sharing.

NativeAds.AI announced a collaboration with Walmart to deliver dynamic ad experiences using generative AI. The partnership includes integration of Walmart’s retail data into creative processes.

Perfect365 introduced DesignAI, a free visual editor. The tool is designed for users to produce and publish visual content quickly.

Springbig launched a Face ID feature for gated links. The update targets secure and fast message delivery in regulated retail environments.

Synthflow AI released the Bell Framework, which integrates OpenAI models. The framework is designed to reduce risk in enterprise use of voice AI.

Toktak launched a global AI platform that converts product links into social media content. The service targets brands and retailers seeking to generate content automatically.

VizSense announced the launch of GeminiAI, a holographic influencer marketing tool. The release focuses on using AI avatars in brand campaigns led by women founders.

November 20, 2025

Accenture invested in Alembic, a startup focused on marketing measurement using causal AI. Accenture described the investment as part of a strategy to develop data-driven approaches to advertising performance and business impact.

ActiveCampaign released an autonomous marketing connector for Anthropic’s Claude. ActiveCampaign designed the connector to automate tasks across email, SMS, and workflows using natural language commands issued within the Claude interface.

Artificio launched an AI-powered email template designer. Artificio built the product to generate email content and adapt templates using performance data to inform layout and content decisions.

BidSwitch launched the Dynamic Content Ledger, a system designed to monetize AI crawler access through real-time bidding. BidSwitch developed the ledger to extend existing RTB infrastructure, allowing publishers to set pricing for crawl activity and enabling AI platforms to pay for content access transparently.

Bigleaf Networks launched Campaign-in-a-Box, a marketing resource designed for its channel partners. Bigleaf Networks created the offering to provide ready-to-use campaign assets and automation aimed at accelerating go-to-market activity.

Billups released an AI-powered system for out-of-home advertising. Billups designed the platform to automate campaign strategy, targeting, and reporting using agentic AI.

Content24.ai launched an AI platform for content creation. Content24.ai built the system to generate, manage, and distribute marketing content through a centralized interface.

GoDaddy launched Airo.ai, a product built to support small business marketing with agentic AI. GoDaddy designed Airo to handle brand development, website content, email, and social media using automated workflows.

HappyFox released Autopilot, a platform using agentic AI with pre-built agents for customer support teams. HappyFox designed the system to execute common service tasks using both custom and out-of-the-box workflows.

Iterable launched its Model Context Protocol (MCP) server. Iterable introduced the server to standardize the context data used by AI models during real-time marketing decision-making.

Marigold PR launched PRplus, a platform that uses AI to support brand discovery. Marigold PR built the tool to identify content and influencers relevant to media coverage and search visibility.

MarketEngine released an SEO platform that uses agentic AI to automate content production and optimization. MarketEngine aimed the product at mid-sized companies looking to increase organic traffic with lower costs.

Mitel introduced Mitel CX 2.0, a hybrid customer experience platform. Mitel developed the system to integrate communication workflows, customer data, and GenAI agents across enterprise environments.

OpenAI partnered with SearchKings to offer ChatGPT services to small and medium-sized businesses. OpenAI outlined the collaboration as a way to integrate conversational AI into existing marketing and customer service workflows.

Readymode launched AgentForce AI Chat, a customer support product built with agentic AI. Readymode developed the tool to automate first-line responses to customer inquiries at all hours and integrate them into existing systems.

Sendbird launched Delight.ai, an AI concierge built on long-term memory. Sendbird designed the product to support branded customer interactions and recall past conversations across sessions.

Smartly.io expanded its platform with AI-based creative tools. Smartly.io introduced the capabilities to generate, test, and analyze ad creative across multiple channels.

Wunderkind Ads integrated Cognitiv’s ContextGPT to support contextual targeting. Wunderkind Ads stated that the technology would align ad placements with page-level content using generative AI.

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