To survive and thrive in a world where AI is the first point of discovery means that visibility alone isn’t enough. Brands’ paid and organic strategies must center around credibility.
The ultimate metric for this new age is not just Cost Per Acquisition (CPA), but also Return on Engagement (ROE), which reflects the authentic and human-validated engagements LLMs prioritize.
The new marketing playbook requires brands to go beyond paying for attention, and start earning trust, because in the AI era, trust is the only thing the algorithm can’t generate.
