Independent agency VIA has brought on Matt O’Rourke as chief creative officer, adding a senior creative role to its executive team as it looks to expand its work with national consumer brands.
O’Rourke, whose first day was January 15, will report to CEO Leeann Leahy and will oversee creative direction across all clients, including Arm & Hammer, Klondike, and Golden Corral.
“Matt is exactly the kind of creative leader this moment demands,” Leahy told ADWEEK. “He represents a new generation of creativity, one that understands how audiences behave, how media evolves, and how creative is expected to perform in the real world.”
