As the group looked toward the future, Koh predicted that AI would eventually move from the cloud to personal devices, further democratizing the industry. Smith concluded that this shift would create an even playing field where a brand’s success would no longer depend on the size of its production budget but on the strength of its human-led craft.
“At the end of the day, the humans are the ones contributing,” Koh said. “They’re making it right. And it’s all the more important today for us to be storytellers.”
