All the newfound attention has also reminded the public that Zamiri has been behind some of the most zeitgeist-ey music videos, album covers and editorials of the past six years, including visuals for Billie Eilish, PinkPantheress, Yung Lean, and more. On X, “directed by Aidan Zamiri” has become a quasi-meme, with stans trollishly adding “directed by Aidan Zamiri” to their favs’ videos to inspire viral incredulity. The surplus of fake credits has led Zamiri himself to comment that being directed by him is a “state mind.”
It’s true: the Aidan Zamiri touch can be encapsulated as a very specific vibe that rides the line between camp and avant-garde sensibilities. With fake news surrounding the much hyped creative running wild online, The FADER put together a (non-exhaustive) list of some of Zamiri’s most exceptional, and influential, work.
