Reports that WPP plans to move its creative agencies under an umbrella called WPP Creative would mark a big step in the holding company’s multi-year effort to revive its business, following the creation of WPP Media and WPP Production.
A source close to WPP leadership told ADWEEK the company has no plans to sunset Ogilvy, VML, or AKQA. Instead, the agencies would retain their identities while sharing back-end resources—similar to how Mindshare, Wavemaker, and EssenceMediacom operate under the new WPP Media.
WPP is expected to outline more details about its strategy at an investor day on Feb.
